Add to Book Shelf
Flag as Inappropriate
Email this Book

Credit Card Customer Segmentation : Essential First Step for a Profitable Credit Card Customer Portfolio

By Wares, Forte

Click here to view

Book Id: WPLBN0003466794
Format Type: PDF eBook:
File Size: 1.07 MB
Reproduction Date: 9/12/2014

Title: Credit Card Customer Segmentation : Essential First Step for a Profitable Credit Card Customer Portfolio  
Author: Wares, Forte
Volume:
Language: English
Subject: Non Fiction, Technology, Data Mining
Collections: Authors Community, Technology
Historic
Publication Date:
2014
Publisher: Self-published
Member Page: Forte Wares

Citation

APA MLA Chicago

Wares, B. F. (2014). Credit Card Customer Segmentation : Essential First Step for a Profitable Credit Card Customer Portfolio. Retrieved from http://www.gutenberg.us/


Description
300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly above-the-line communications.

 
 



Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.